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Swee Heng 1989 Classic is a modern bakery chain by homegrown brand, Swee Heng, to cater to younger consumers. Well-loved and recognised by Singaporeans for serving nostalgic, old school buns and cakes in their bakeries. With their first outlet that opened in 2017 at SingPost Centre, they have been expanding rapidly at neighbourhood malls with their range of traditional to trendy flavours of bakes.

Swee Heng 1989 Classic has incorporated Alchemy Fibre™ into their Pandan and Orange Chiffon Cakes. With Alchemy Fibre™, the fibre content of the chiffon cakes are increased by at least 3 times and are made sugar-free with a natural sweetener, maltitol. Enjoy the same taste and texture of their soft and fluffy chiffon cakes, while reaping the benefits of Alchemy Fibre™.

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